Pop! Power of Presence
THE CEO SOCIETY WORKSHOP SERIES
Workshops that Pop!
POWER OF PRESENCE
POP! Workshops are our pop-up Champagne Room workshops—interactive marketing experiences designed to help entrepreneurs refine their message, sharpen their visibility, and build strategies worth celebrating. From starting up to organizing the beautiful chaos and not wearing pink on Wednesday just because we think the algorithm wants us to, this series debunks some myths and offers lived experience.
At The CEO Society, the Champagne Room is our hub for marketing strategy, business resources, and the conversations that help founders grow. When we take it on the road, we recreate that same collaborative environment in markets across the region—bringing entrepreneurs together around the table to test ideas, share insight, and build real marketing momentum.
Hosted in small groups with intentionally limited seating, these sessions replace stale lectures with smart conversation, fresh perspective, and practical strategy you can put to work immediately.
Because sometimes the difference between feeling stuck and moving forward is simply being in the right room. And businesses that stand out today are the ones who burn the proverbial box and use the ashes as eyeliner.
Say it so
they Get it
DON’T BE LIKE THE OTHERS, DARLING
If people can’t quickly understand what makes your business different, they can’t remember it — and they definitely can’t recommend it.
This workshop helps you clarify the story behind your business so that your message is consistent everywhere: your website, your social media, your conversations, and your visibility opportunities.
Inside the Room
You’ll work with other founders in a roundtable to refine the language around your brand — identifying the problem you solve, the value you bring, and the perspective that makes your business worth noticing.
Together we’ll explore:
• the difference between what you do and what you’re known for
• turning your experience into a clear brand narrative
• how to communicate your value without sounding scripted
Expect conversation, collaboration, and real-time refinement of your messaging.
You’ll Leave With
• a clear, confident brand story
• a refined elevator introduction
• messaging you can immediately use across your marketing
Because clarity is one of the most powerful marketing tools you have.
Let them
Eat Cake
BUT KNOW THEIR FLAVOR
Most social media advice tells business owners to simply post more. More reels. More trends. More content. But throwing cake at the wall to see what sticks isn’t a strategy. And we’re also not going to wear pink on Wednesday just because we think the algorithm wants us to.
In this POP! Workshop, we focus on building a content strategy with structure and purpose — the kind that makes showing up online easier, clearer, and far more effective. Because good marketing, like good cake, is built in layers.
Inside the Room
Working alongside other founders, you’ll build the layered structure behind your brand’s content strategy.
Together We’ll Explore:
• identifying the flavor your audience actually wants — the conversations and value that attract the right people
• defining your content layers (your core content buckets) so ideas flow naturally
• understanding the icing — the hooks, visuals, captions, and metadata that make posts stand out
• using AI tools strategically to support your voice, not replace it
Instead of scrambling for something to post each week, you’ll learn how to build a system that makes your content easier to plan and more meaningful to share.
You’ll Leave With
• clearly defined content layers for your brand
• a repeatable content framework you can use immediately
• a clearer plan for showing up consistently online
Because social media success isn’t about throwing more cake at the wall. It’s about building the kind people actually want a second slice of.
Be
Interesting Enough to Interview
SHOW SOME AUTHORITY
The businesses gaining attention today aren’t hiding behind logos. They’re showing up.
Customers, collaborators, and the media are paying attention to the founders who are willing to share their expertise, speak with confidence, and contribute to the conversation happening in their industry.
And no — that doesn’t mean becoming an influencer.
Because around here, we’re not chasing influencers.
We’re building influence.
Inside the Room
In this POP! Workshop, you’ll work alongside other founders to identify the expertise, stories, and insights that position you as a subject-matter expert in your space.
Together We’ll Explore:
• turning your everyday expertise into thought leadership content
• how podcast interviews, panels, and media features build credibility
• simple ways to become more comfortable with video and on-camera presence
• how authority creates opportunities for collaboration, partnerships, and visibility
This session focuses on helping founders step into the spotlight in ways that feel natural, confident, and authentic. Because authority isn’t something you claim.
It’s something people recognize.
You’ll Leave With
• a clearer authority-building strategy
• ideas for video, podcast, and interview opportunities
• practical ways to increase your visibility as a subject-matter expert
Because when people recognize you as someone worth listening to…
Opportunities tend to follow.
Start Smart
VISIBILITY, MEDIA & SHOWING UP WITH CONFIDENCE
Starting a business is exciting.
It’s also confusing.
Most entrepreneurs begin their journey staring at a long list of acronyms no one ever properly explained.
Sales tax. Business licenses. DBA. EIN. LLC. OMG!
This is the class many founders wish had existed when they were figuring it out the hard way (that includes us).
In this POP! Workshop, we break down the foundational setup every business owner should understand so you can launch — or restructure — with clarity and confidence.
Inside the Room
Together we’ll walk through the essential steps that transform an idea into a legitimate business.
We’ll explore:
• the difference between LLC, DBA, sole proprietorship, and other structures
• what an EIN actually does and when you need one
• understanding sales tax permits and basic compliance
• the foundational pieces every business should have in place before scaling
• where marketing fits into the earliest stages of growth
No legal jargon. No confusing explanations.
Just the fundamentals explained the way someone should have explained them in the first place.
You’ll Leave With
• a clearer understanding of how your business should be structured
• a checklist of the registrations and accounts most businesses need
• confidence navigating the language of entrepreneurship
Because building a business is challenging enough.
You shouldn’t have to have a decoder ring to get it started.
Beautiful Chaos
BUILD THE FUNNEL. DON’T GET SUCKED INTO IT.
Most businesses are posting content without a plan for what happens next. Lack of planning is the funnel cloud hovering to suck the life out of your effort. It’s the beautiful chaos of small business ownership.
A reel goes viral.
A post gets traction.
People discover your brand.
And then… nothing.
This POP! Workshop focuses on building the simple systems that turn attention into leads, relationships, and real business growth.
Inside the Room
Together we’ll map the path your audience takes from discovering your brand to becoming a customer.
We’ll Explore:
• how newsletter sign-ups and email lists become long-term marketing assets
• creating simple lead magnets and opt-ins that attract the right audience
• how social content feeds into automated nurture sequences
• the platforms and tools that help automate your marketing without becoming overwhelming
• designing a customer journey that moves people from curious to committed
This is where marketing stops being random and starts becoming intentional.
You’ll Leave With
• a clear outline of your basic marketing funnel
• ideas for lead magnets and audience-building tools
• a simple roadmap for turning content into consistent leads and opportunities
Because content alone doesn’t grow a business.
A system does.